Shreya Sharma
"Digital Growth Architect through Creative Content & SEO Strategies"
✨ My Journey So Far
2024 – HubSpot Content Marketing Certification
Learned to craft content strategies, build topic clusters, and measure performance with HubSpot tools. Applied concepts by designing a sample inbound content funnel for a D2C brand.
2024 – Google Digital Unlocked – Fundamentals of Digital Marketing
A comprehensive overview of digital marketing, covering SEO, SEM, email marketing, content strategy, analytics, and mobile advertising. Completed 26 modules with practical quizzes and campaign examples.
2023 – Social Media Marketing Intern | The Viral Pitch
Worked with the creative and strategy team to develop weekly content calendars, optimize post timings, and monitor key metrics across Instagram and LinkedIn. Designed post-copy and creatives using Canva, contributing to a 12% monthly increase in reach.
2022 – Delhi University
Currently pursuing a B.A. in Mass Communication, building a strong foundation in media, storytelling, consumer psychology, and digital tools. Actively involved in marketing clubs and organizing content-led campus events.
🧩 Proof of Work
SEO Blog Strategy for Student Communities
I developed and implemented a strategic SEO blog content plan tailored for a student-focused online community. This included keyword research, competitive gap analysis, and a 6-week blog pipeline centered on career readiness, productivity, and internship experiences. Each article followed SEO best practices, such as optimized metadata, internal linking, alt-text images, and H1-H3 hierarchy. I also integrated Google Analytics and Search Console to measure performance and ran A/B tests on titles to boost click-through rates and dwell time.
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Boosting Instagram Growth for Local Brands
As part of a self-initiated initiative, I collaborated with two boutique fashion brands to transform their Instagram strategy and accelerate organic growth. I developed a 30-day comprehensive content calendar that included daily reels, carousel posts, behind-the-scenes stories, and nano-influencer collaborations. Using Canva, I crafted a visually appealing content system aligned with each brand's identity. I also implemented Instagram DM automation and reviewed weekly performance via Meta Business Suite to fine-tune results.
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