Sneha Reddy
MBA Student | Future marketer with a love for storytelling | Narrative-Driven Marketing Visionary
Currently: MBA in Marketing – Symbiosis Institute of Business Management, Pune
✨ My Journey So Far
2022 – MBA in Marketing – Symbiosis Institute of Business Management, Pune
Currently pursuing MBA with a focus on Digital Marketing and Consumer Insights. Actively participating in case studies and marketing competitions.
2022 – Internship - Social Media Campaign Intern – Youth Incorporated
Planned and executed an Instagram campaign for a student brand. Created engaging content, tracked analytics, and boosted reach by 40% through strategic scheduling.
2019 – BBA in Marketing – Symbiosis Centre for Management Studies, Pune
Studied digital marketing, consumer behavior, and brand strategy. Led campus marketing initiatives and participated in inter-college business fests.
🧩 Proof of Work
Brand Awareness Strategy for Campus Clubs
In her second major project, Sneha developed a brand awareness strategy aimed at enhancing the digital presence of student-led campus clubs at Symbiosis Pune. After conducting a comprehensive audit of the existing digital touchpoints for 10+ active clubs, she identified key gaps in consistency, messaging, and platform usage. Using the HubSpot Content Marketing framework and Google Analytics data, Sneha segmented the audience into interest-based personas and tailored content streams accordingly. I also conducted training sessions for club heads on how to utilize content pillars and community engagement strategies effectively. I worked as a result, several clubs reported a noticeable boost in Instagram and LinkedIn followers, increased content engagement, and improved clarity in communication. Sneha’s work has since been adopted as part of the standard onboarding process for newly launched clubs on campus. This project reflects her deep understanding of storytelling, content marketing, and strategic thinking — setting the foundation for her marketing journey.
Read more →
Social Media Campaign for Symbiosis Fest
I I was part of her MBA curriculum at Symbiosis Pune, Sneha Reddy led a full-fledged social media campaign for the university’s annual cultural fest. I conceptualized the campaign theme around “#VibeWithSymbi” to resonate with the youth, emphasizing energy, inclusivity, and campus spirit. Sneha created a strategic posting calendar across Instagram, Facebook, and Twitter, collaborated with student influencers for wider reach, and used tools like Canva and HubSpot to schedule engaging visual content. Through analytics from Instagram Insights and Google Analytics, she measured engagement and adjusted strategies in real time. The campaign resulted in a 120% increase in pre-event buzz, over 15,000 post shares, and a 40% increase in event registrations compared to the previous year. Ir work I was recognized by faculty and featured in the university newsletter as a model campaign.
Read more →