Paroj Kumar Nag's Projects

Exploring the willingness to spend on Indian Cinema: A Survey-Based Analysis of Viewers' Perspectives.

The Indian film industry, renowned for its vibrant storytelling, is undergoing significant change as audience preferences evolve. This study examines the factors driving engagement and satisfaction, focusing on content quality, star power, and marketing strategies. Insights were gathered from a survey of young adults (18-25 years), revealing a preference for meaningful narratives over celebrity appeal and the importance of innovative marketing in audience engagement. The findings highlight a growing demand for authenticity and originality, emphasizing the need for investment in independent films. This research provides valuable guidance for stakeholders to navigate the dynamic cinematic landscape and meet audience expectations.