The Indian film industry, renowned for its vibrant storytelling, is undergoing significant change as audience preferences evolve. This study examines the factors driving engagement and satisfaction, focusing on content quality, star power, and marketing strategies. Insights were gathered from a survey of young adults (18-25 years), revealing a preference for meaningful narratives over celebrity appeal and the importance of innovative marketing in audience engagement. The findings highlight a growing demand for authenticity and originality, emphasizing the need for investment in independent films. This research provides valuable guidance for stakeholders to navigate the dynamic cinematic landscape and meet audience expectations.
Consumer Behavior
Content Analysis
Personal
👤 Manas Gurung
👤 Subhranil Sahoo
About the Project
The Indian cinema industry is a vibrant and multifaceted domain that reflects the rich cultural tapestry of the country. With its roots deeply embedded in diverse narratives, genres, and artistic expressions, Indian cinema has evolved significantly over the decades. This evolution is shaped by various factors, including audience preferences, technological advancements, and the dynamic interplay between traditional and contemporary storytelling methods. In recent years, there has been a growing discourse around the quality of content produced in Indian films, with many viewers advocating for more meaningful and original narratives. The influence of star power remains a significant factor in attracting audiences, yet there is an increasing demand for films that prioritize substance over mere commercial appeal. Furthermore, the rise of streaming platforms has transformed viewing habits, allowing for greater accessibility to a wider range of films, including independent productions that often explore unconventional themes. This introduction aims to set the stage for a deeper exploration of audience perceptions regarding Indian cinema, focusing on key themes such as content quality, marketing strategies, and the evolving landscape of film consumption. By examining these aspects, we can better understand how Indian cinema not only entertains but also shapes cultural identity and engages with societal issues.
