Vikram Choudhury

Social Media Strategist | Branding Consultant for Personal Brands

🎯 Freelancing

✨ My Journey So Far

2019 – Freelance – Self-Employed | Social Media Consultant & Content Strategist

Has worked with over 20 clients including influencers, ed-tech startups, and small D2C brands. Offers Instagram strategy, content calendar development, visual identity guidance, and campaign planning. Known for turning chaotic content ideas into clean, aesthetic, and high-converting content journeys.

2019 - Present 🎯 Milestone 🌟 Impactful

2023 – Personal Branding for Creators – Skillshare

Focused on storytelling, niche clarity, and creating a consistent visual and verbal identity. Used insights to help coaches and freelancers redesign their online presence across platforms.

2023 - 2023 🌱 Growth

2022 – Social Media Marketing Specialization – Coursera (Northwestern University)

Covered platform-specific strategies, brand voice development, and performance analytics. Applied learnings to revamp Instagram strategy for creators, doubling engagement.

2022 - 2022 🌱 Growth

2015 – St. Xavier’s College, Kolkata – B.Com (Marketing Major)

Specialized in marketing and branding. Led college event promotions and developed social media campaigns for inter-college fests. These early experiences with storytelling and digital branding set the stage for a future as a self-employed strategist.

2015 - 2018 💼 Foundational

🧩 Proof of Work

Branding Skincare

Branding for a Sustainable Skincare Startup

Led the branding and content strategy for a sustainable skincare startup launching online. Created the brand voice, tagline, and Instagram identity. Developed brand launch campaigns, daily engagement formats, and collab strategies with micro-influencers.
Crafted storytelling-based posts around ingredients, values, and routines to humanize the brand.

Social Media Strategy Creator Economy

Creator Growth Blueprint – Instagram Strategy for a Finance Coach

Designed and executed a full-scale Instagram strategy for a personal finance coach targeting Gen Z. Conducted audience persona research, built a month-long content calendar using reels, carousels, and value threads. Created brand templates in Canva and set up automation for engagement tracking.
Also guided storytelling style and hashtag strategy to boost discoverability.

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🚀 What’s Next

“As I continue my journey in social media strategy and personal branding, my next goal is to empower creators and brands to carve out authentic, high-converting identities. I’m focused on expanding my reach, working with diverse industries, and pioneering innovative strategies that turn unique stories into powerful, visual content. What I Aspire To: Build strategic partnerships with leading influencers and brands that align with my mission of turning creative chaos into cohesive digital experiences. Innovate cutting-edge Instagram campaigns that set new standards in engagement, storytelling, and visual identity. Constantly evolve and learn, pushing boundaries in content creation, audience engagement, and analytics, to lead with authenticity and purpose. Let’s create something that leaves a lasting impact, because I’m just getting started.”