Worked on end-to-end content planning for B2C clients in lifestyle and fashion. Drafted content calendars, coordinated with design teams, and optimized captions with trends and hooks. Helped boost weekly engagement by 27% across client accounts by running viral challenge-based content series.
Content Marketing Certification â HubSpot Academy
Mar 2023 â May 2023
Experience
Growth
Covered content ideation, planning, storytelling, and promotion strategies. Applied frameworks like TOFU-MOFU-BOFU to real-world case studies during learning.
Copywriting Masterclass â Coursera (offered by University of Illinois)
Jan 2023 â Mar 2023
Experience
Growth
Explored persuasive writing, storytelling hooks, and email marketing copy. Implemented techniques in internship and personal branding content on LinkedIn.
NMIMS Mumbai â BBA (Branding & Advertising)
Aug 2022 â May 2025
Experience
Foundational
Pursuing specialization in branding, media communication, and digital storytelling. Leading member of the content & PR team of the college marketing club. Writes blog columns and runs social media handles for internal events, exploring how voice, tone, and value drive engagement.
