Project Overview

Designed a 30-day Instagram content calendar for a Gen Z-focused fashion brand. Mapped out themes, trending audios, reel ideas, and caption templates for storytelling. Integrated meme marketing, product usage videos, influencer reposts, and behind-the-scenes stories. Focused on engagement first, then subtly integrated CTAs. Campaign resulted in 3 viral reels (10k+ views) and 2.3x growth in account reach.

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Viral Content Calendar for Fashion Startup

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Paroj Kumar Nag Gaurav Patel Akaash Jaiswal

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