FMCG Market Analysis & Digital Transformation Strategy

**Required Skills:**
- Basic understanding of marketing principles
- Familiarity with Excel/Google Sheets
- Interest in consumer behavior and market research
- Strong analytical and presentation skills

**Preferred Skills (not mandatory):**
- Experience with data analysis tools (Tableau, Power BI)
- Knowledge of digital marketing platforms
- Understanding of e-commerce dynamics
- Familiarity with sustainability concepts

**Time Commitment:**
- 8-10 hours per week for 6 weeks
- Weekly mentor sessions (1 hour)
- Final presentation to industry experts

**Learning Outcomes:**
- Market research and competitive analysis
- Consumer behavior analysis and segmentation
- Digital marketing strategy development
- Data-driven decision making
- Professional presentation and communication skills

**Project Deliverables:**

1. **Market Analysis Report (Week 2)**
- Industry overview and key trends
- Competitive landscape analysis
- Market size and growth projections
- Regulatory environment assessment

2. **Consumer Behavior Study (Week 3)**
- Consumer segmentation analysis
- Purchase behavior patterns
- Brand perception mapping
- Customer journey mapping

3. **Digital Strategy Framework (Week 4)**
- E-commerce strategy recommendations
- Social media and influencer marketing plan
- Customer acquisition and retention strategies
- Technology stack recommendations

4. **Performance Measurement Dashboard (Week 5)**
- Key Performance Indicators (KPIs) framework
- Analytics and reporting structure
- ROI measurement methodology
- Continuous improvement processes

5. **Final Strategic Presentation (Week 6)**
- Executive summary and recommendations
- Implementation roadmap
- Risk assessment and mitigation
- Success metrics and milestones

**Portfolio Enhancement:**
- Professional case study for your portfolio
- LinkedIn profile optimization
- Industry networking opportunities
- Potential job referrals from partner companies