Redesign Nike's digital customer journey and optimize their e-commerce platform for maximum conversion and user engagement. Work on real Nike data and create solutions that could be implemented by the world's leading sports brand.
Skills & Technologies
E-commerce
Nike
Digital Experience
UX/UI
Conversion Optimization
Personalization
Mobile Optimization
Customer Journey
Sports Marketing
Brand Strategy
Nike is looking to revolutionize their digital customer experience and boost e-commerce performance. This project will focus on creating innovative solutions for Nike's online platform, including:
**Project Focus Areas:**
- **Customer Journey Mapping** - Analyze and optimize the complete digital experience
- **E-commerce Conversion Optimization** - Improve product discovery and purchase flow
- **Personalization Strategy** - Create AI-driven product recommendations
- **Mobile Experience Enhancement** - Optimize for mobile-first consumers
- **Social Commerce Integration** - Leverage social media for sales
- **Sustainability Messaging** - Integrate Nike's sustainability initiatives
**Real-World Impact:**
- Work with actual Nike customer data and insights
- Create solutions that could be implemented by Nike's digital team
- Build a portfolio piece that showcases work for a global brand
- Network with industry professionals and potential employers
This project will give you hands-on experience with enterprise-level digital marketing challenges and the opportunity to create solutions for one of the world's most recognizable brands.
Project Details
Timeline6 weeks
Difficultyintermediate
Project TypeMentored
Participants0/12
Application DeadlineJul 8, 2025
StipendINR 999
Skills & Technologies
E-commerce
Nike
Digital Experience
UX/UI
Conversion Optimization
Personalization
Mobile Optimization
Customer Journey
Sports Marketing
Brand Strategy
Project Statistics
Total Applications0
Acceptance Rate0%
Fill Rate0%
Project Requirements
**Required Skills:**
- Basic understanding of e-commerce and digital marketing
- Familiarity with user experience principles
- Strong analytical and problem-solving skills
- Interest in sports and fitness industry
**Preferred Skills:**
- Experience with UX/UI design tools (Figma, Sketch)
- Knowledge of conversion optimization techniques
- Understanding of customer journey mapping
- Familiarity with analytics tools (Google Analytics, Hotjar)
**Learning Outcomes:**
- Enterprise-level digital strategy development
- Customer experience optimization
- E-commerce performance analysis
- Brand strategy and positioning
- Data-driven decision making
Project Deliverables
**Project Deliverables:**
1. **Customer Journey Analysis (Week 2)**
- Current state assessment of Nike's digital experience
- Pain point identification and opportunity mapping
- Competitive analysis of sports retail e-commerce
4. **Implementation Roadmap (Week 5)**
- Technical implementation plan
- Resource requirements and timeline
- Success metrics and KPIs
5. **Final Presentation (Week 6)**
- Executive summary and recommendations
- ROI projections and business impact
- Implementation timeline and next steps
**Portfolio Enhancement:**
- Professional case study for Nike digital experience
- LinkedIn profile optimization with brand work
- Industry networking opportunities
- Potential referrals to Nike and partner agencies
🏆 Certification Available
🏆 FMCG Marketing Specialist
Certification demonstrating expertise in FMCG marketing strategies, consumer behavior analysis, and brand management for fast-moving consumer goods.
Wooble Academy Valid for 24 months
🎖️ Badge Available
🎖️ FMCG Marketing Expert
Awarded for completing comprehensive FMCG marketing case study with strategic insights and actionable recommendations.
Earning Criteria: Complete project deliverables, demonstrate strategic thinking, and provide actionable marketing recommendations.
Project Resources
Project Documentation
PDF
Comprehensive project documentation and guidelines.
2.1 MBUpdated 3 days ago
API Documentation
API
API endpoints and integration guidelines.
LiveAlways updated
Design Assets
ZIP
Design files, mockups, and brand assets.
15.2 MBUpdated 1 week ago
Project Discussions
Getting started with the project
Question
I'm new to this type of project. Can anyone share some tips on how to get started effectively?
by John Doe2 days ago5 replies12 votes
Best practices for this project
Guide
Here's a comprehensive guide I put together based on my experience with similar projects...
by Jane Smith1 week ago8 replies25 votes
Project Participants
John Doe
Frontend Developer
Jane Smith
UX Designer
Mike Johnson
Backend Developer
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