Redesign Starbucks' mobile app and loyalty program to enhance customer engagement and drive repeat purchases. Create innovative features that could transform how millions of customers interact with Starbucks daily.
Skills & Technologies
Personalization
Starbucks
Mobile App
UX/UI Design
Customer Loyalty
Gamification
Mobile Commerce
Customer Engagement
App Design
Loyalty Programs
Starbucks wants to revolutionize their mobile app experience and loyalty program to better serve their 30+ million active users. This project will focus on creating next-generation features for Starbucks' digital ecosystem.
**Project Focus Areas:**
- **Mobile App UX/UI Redesign** - Create intuitive and engaging user interfaces
- **Loyalty Program Enhancement** - Design innovative rewards and gamification
- **Personalization & Recommendations** - AI-driven menu suggestions and offers
- **Social Features Integration** - Community building and social sharing
- **Sustainability Integration** - Eco-friendly choices and impact tracking
- **Voice & AI Integration** - Next-generation ordering experiences
**Real-World Impact:**
- Work with Starbucks' actual app data and user insights
- Create features that could be implemented in the real Starbucks app
- Build solutions for one of the most successful mobile commerce platforms
- Network with Starbucks digital team and potential employers
Project Details
Timeline6 weeks
Difficultyintermediate
Project TypeMentored
Participants0/10
Application DeadlineJul 8, 2025
StipendINR 5,500
Skills & Technologies
Personalization
Starbucks
Mobile App
UX/UI Design
Customer Loyalty
Gamification
Mobile Commerce
Customer Engagement
App Design
Loyalty Programs
Project Statistics
Total Applications0
Acceptance Rate0%
Fill Rate0%
Project Requirements
**Required Skills:**
- Basic understanding of mobile app design principles
- Familiarity with customer loyalty programs
- Interest in user experience and customer engagement
- Strong creative and analytical skills
**Preferred Skills:**
- Experience with mobile app design tools (Figma, Adobe XD)
- Knowledge of gamification and behavioral psychology
- Understanding of customer retention strategies
- Familiarity with mobile commerce trends
Project Deliverables
**Project Deliverables:**
1. **Current State Analysis (Week 2)**
- Starbucks app user experience audit
- Loyalty program effectiveness analysis
- Competitive analysis of coffee apps
2. **Mobile App Redesign (Week 3)**
- New app interface designs and wireframes
- User flow optimization and navigation
- Accessibility and inclusivity improvements
3. **Loyalty Program Innovation (Week 4)**
- Gamification strategy and reward mechanics
- Personalization and recommendation engine
- Social features and community building
4. **Implementation Strategy (Week 5)**
- Technical implementation roadmap
- User testing and feedback integration
- Launch strategy and rollout plan
5. **Final Presentation (Week 6)**
- Complete app redesign showcase
- Business impact and ROI projections
- Implementation timeline and milestones
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