Fashion ReVibe – Combines “revitalize” with the youthful “vibe” of your audience.

Project 💡 Innovative

Fashion ReVibe – Combines “revitalize” with the youthful “vibe” of your audience.

Fashion ReVibe breathes new life into TrendTide’s fast fashion brand by blending sustainability, inclusivity, and digital-first strategies tailored for Gen Z and Millennials. Anchored in data-driven insights, the campaign includes influencer-driven Instagram Reels, community-driven “StyleSwap” pop-ups, an AI-powered style quiz, and limited-edition drops—all designed to re-engage a youth-driven audience. By addressing key consumer demands—sustainable materials (30%), inclusive sizing (25%), and authentic, interactive content—the project aims to increase Instagram engagement to 4%, reduce churn to 35%, and boost online sales by ₹1–1.4 crore, revitalizing TrendTide’s brand for a more ethical and vibrant future.

KHUSHI MALIK

Curious Learner | Driven by Ideas | Future MBA

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DHRUVIL GOHEL

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One-Page Campaign Brief and Budget Breakdown

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_Strategic Analysis Tasks_compressed

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TideTrend Pitch Deck_compressed

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TrendTide GreenStyle Challenge Instagram Reel Mockup

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TideTurners Brief

TrendTide Clothing Co. is a D2C fashion brand facing digital stagnation — marked by a 12.5% drop in Instagram followers, only 1.2% engagement, and ~45% customer churn. To reposition TrendTide for Gen Z and Millennial consumers, this strategy introduces the #TideTurners campaign, built on the brand’s renewed USP: “Fast fashion that’s fast, fair, and future-ready.” The plan includes influencer-led Reels, AR-powered campus activations, a gamified loyalty system, and a viral UGC challenge titled #TideMirror. Backed by a full BCG Matrix and competitive analysis, the campaign focuses on platform-native storytelling and sustained digital loyalty. Budget Allocation (₹5 Cr): ₹1.5 Cr – Influencer marketing (60–100 creators) ₹1.0 Cr – Campus Labs (20+ colleges, AR setup) ₹1.0 Cr – Loyalty & app gamification system ₹0.75 Cr – Reels, AR filter, and video production ₹0.75 Cr – Sustainable packaging and PR storytelling This pitch aims to drive revenue growth from ₹20 Cr to ₹25 Cr, double app retention, and signific

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Project Details

Category Digital Marketing

Created Jun 2025

Status Completed

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