Apex Ventures Challenge EduMentor VC Case

This project is part of the Write to Influence: The Word-Slinger Showdown organized by Unstop in collaboration with Wooble. Centered around MindBloom Co.—a fictional mental wellness brand—this campaign highlights original content that combines creative storytelling, strategic tone adaptation, and SEO-friendly writing. In Round 1, I rewrote two of MindBloom’s product descriptions: the CBT Thought Record Workbook and the Guided Meditation Audio Series. Each rewrite was designed to humanize the product, focus on emotional benefits, and connect deeply with mental wellness themes. A selected paragraph was further adapted into three distinct tones—Formal, Witty, and Gen Z—demonstrating content versatility and voice control. For Round 2, I developed a 300-word blog post on how the CBT Thought Record Workbook helps users reshape their day by reframing negative thought patterns. The blog follows a clear hook–problem–solution structure with three H2 headings for readability, and includes SEO-focused mentions of the product, a meta description, and a featured image. The content is designed to resonate with young professionals navigating anxiety, stress, or burnout. This project reflects my ability to write audience-targeted content, apply tonal flexibility, and balance clarity with creativity. It also demonstrates my understanding of digital storytelling, blog formatting, and brand-consistent writing—all within the scope of mental health sensitivity.

Welcome to my Content Safari I'm a keen content writer who loves to play with words and craft stories that stick. With a distinct tone and a strategist’s mind, I blend clarity, creativity, and intent into everything I write—from brand messaging to campaign scripts. This space is where strategy meets storytelling—one scroll at a time.

In the final round of the Apex Ventures – EduMentor challenge, I completed a professional investment memo recommending a green signal for funding. I validated core financial metrics (ARR, CAC, LTV) and assessed market potential, product fit, and team strength. This project sharpened my ability to evaluate startups using venture capital frameworks and present insights in a concise, data-driven format suitable for real-world investment decisions.