Brand Awareness Strategy for Campus Clubs

In her second major project, Sneha developed a brand awareness strategy aimed at enhancing the digital presence of student-led campus clubs at Symbiosis Pune. After conducting a comprehensive audit of the existing digital touchpoints for 10+ active clubs, she identified key gaps in consistency, messaging, and platform usage. Using the HubSpot Content Marketing framework and Google Analytics data, Sneha segmented the audience into interest-based personas and tailored content streams accordingly. I also conducted training sessions for club heads on how to utilize content pillars and community engagement strategies effectively. I worked as a result, several clubs reported a noticeable boost in Instagram and LinkedIn followers, increased content engagement, and improved clarity in communication. Sneha’s work has since been adopted as part of the standard onboarding process for newly launched clubs on campus. This project reflects her deep understanding of storytelling, content marketing, and strategic thinking — setting the foundation for her marketing journey.