I I was part of her MBA curriculum at Symbiosis Pune, Sneha Reddy led a full-fledged social media campaign for the university’s annual cultural fest. I conceptualized the campaign theme around “#VibeWithSymbi” to resonate with the youth, emphasizing energy, inclusivity, and campus spirit. Sneha created a strategic posting calendar across Instagram, Facebook, and Twitter, collaborated with student influencers for wider reach, and used tools like Canva and HubSpot to schedule engaging visual content. Through analytics from Instagram Insights and Google Analytics, she measured engagement and adjusted strategies in real time. The campaign resulted in a 120% increase in pre-event buzz, over 15,000 post shares, and a 40% increase in event registrations compared to the previous year. Ir work I was recognized by faculty and featured in the university newsletter as a model campaign.