Instagram Reels Ad Campaign for Local Coffee Brand

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Instagram Reels Ad Campaign for Local Coffee Brand

Simulated 3X ROAS, targeted niche interests, and focused on video engagement KPIs.

Aman Yadav

Aspiring Digital Marketer | Content & Paid Media Enthusiast

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Project Overview

Created a mock Reels ad campaign for a local D2C coffee brand targeting Gen Z audiences. I designed ad creatives in Canva, wrote engaging storytelling-driven copy, and simulated performance metrics using Meta Ads Manager in practice mode. The campaign strategy included influencer outreach, meme-based content, and story polls. I compiled all insights into a client-ready pitch deck as part of the Wooble marketing challenge. This simulation focused on ROAS and reel performance metrics.