Labour Day Tribute Post for WEFE CCTV & Internet

Project
Labour Day Tribute Post for WEFE CCTV & Internet
Designed a bold and thematic creative for WEFE’s Labour Day campaign, recognizing the essential contributions of workers in the tech and connectivity sector. The post honors the hands behind the seamless functioning of internet and security infrastructure while celebrating the brand’s 15th anniversary milestone.

Kalpana Nayak
Motion Graphics designer
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Project Overview
This project involved crafting a visually impactful social media post for International Labour Day on May 1st, tailored for WEFE, a brand in the CCTV and internet service domain. The visual centers around a powerful symbolic gesture—a raised hand gripping a wrench and fiber optic cable—emerging from a Wi-Fi router, set against a bold red backdrop. The image communicates strength, resilience, and the human force powering digital connectivity.
A large "1" denotes the date, with clean typography emphasizing the words "Labour Day". A Wi-Fi symbol in the background subtly reflects the brand’s core offering. The message, “Saluting the hands behind progress, safety, and connection,” ties the visual and industry relevance together while aligning with WEFE’s service ethos.
This creative also marks the company’s 15th Anniversary, adding a commemorative touch to the design. The overall tone is celebratory yet respectful, crafted to resonate with both customers and team members on social platforms.
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