This project involved designing a meaningful and respectful creative for Good Friday, a day observed worldwide in remembrance of Jesus Christ’s sacrifice. The artwork showcases a symbolic cross placed against a radiant sunrise, viewed from inside a cave, creating a visual metaphor of resurrection and hope. The presence of flying doves further reinforces themes of peace and salvation. The design uses a warm, earthy color palette to invoke solemnity and reverence, while the Urbanyx Infra branding is subtly incorporated to maintain corporate presence without overpowering the message. The caption “Honouring the spirit of sacrifice with compassion and care” encapsulates the brand’s values and human-centered approach. This creative was shared on digital platforms to connect with audiences on an emotional level, enhance brand relatability, and commemorate the significance of Good Friday.