MindBloom Co. Campaign – Word-Slinger Showdown

This project showcases my creative content submissions for the Write to Influence: Word-Slinger Showdown, hosted by Unstop in collaboration with MindBloom Co., a wellness-focused brand.
The campaign is centered on promoting mental wellness tools for Gen Z and Millennial audiences through compelling, benefit-driven storytelling and SEO-friendly copy.
Round 1 features a rewritten product description for the MindBloom Anxiety Relief Fidget Cube Set, transformed from a technical draft into a warm, empathetic, and audience-aligned product narrative. It includes three tone variations (Formal, Witty, and Gen Z) and a strategic style reflection.
Round 2 includes a 300-word blog post on the topic “Fidget Your Way to Focus: Small Tools, Big Impact on Anxiety.” The post addresses a real-world mental health challenge—lack of focus due to anxiety—and presents the fidget cube set as a practical, human-centered solution.
Each deliverable in this campaign is designed to reflect MindBloom’s mission to make mental wellness more approachable, accessible, and emotionally resonant.