Project Overview

The Formal tone appeals to professionals or wellness buyers who prefer credibility and sophistication. The Witty tone connects with wellness seekers who enjoy humor with their mindfulness. The Gen Z tone is playful, bold, and social-media-friendly — perfect for younger audiences who crave relatable, vibe-checked wellness products.

Project Claps

0 claps

No claps yet. Be the first to clap for this project!

Project Documents

View and download project files

MindBloom_Product_Tone_Rewrite

PDF Document

PDF Click to view

Discussion

Please log in to join the discussion.

Load More Comments

Similar Projects

Empowering Student Branding through Digital Portfolios

I conducted a targeted campaign focused on increasing awareness about the importance of digital portfolios for students in all fields—be it tech, design, entrepreneurship, or content creation.

gayatri priyadarsini

TideTurners Brief

TrendTide Clothing Co. is a D2C fashion brand facing digital stagnation — marked by a 12.5% drop in Instagram followers, only 1.2% engagement, and ~45% customer churn. To reposition TrendTide for Gen Z and Millennial consumers, this strategy introduces the #TideTurners campaign, built on the brand’s renewed USP: “Fast fashion that’s fast, fair, and future-ready.” The plan includes influencer-led Reels, AR-powered campus activations, a gamified loyalty system, and a viral UGC challenge titled #TideMirror. Backed by a full BCG Matrix and competitive analysis, the campaign focuses on platform-native storytelling and sustained digital loyalty. Budget Allocation (₹5 Cr): ₹1.5 Cr – Influencer marketing (60–100 creators) ₹1.0 Cr – Campus Labs (20+ colleges, AR setup) ₹1.0 Cr – Loyalty & app gamification system ₹0.75 Cr – Reels, AR filter, and video production ₹0.75 Cr – Sustainable packaging and PR storytelling This pitch aims to drive revenue growth from ₹20 Cr to ₹25 Cr, double app retention, and signific

Samihan Tyagi

Reviving TrendTide

TrendTide Clothing Co. Marketing Revamp Summary Objective: Reverse TrendTide’s 22% sales decline by addressing sustainability, inclusivity, and digital engagement. Target Audience: - Gen Z (18-24): Ethical fashion, sustainability-driven shoppers. - Millennials (25-34): Price-sensitive but trend-conscious buyers. Unique Selling Proposition (USP): "Wear the Future – Trendy, Sustainable, Inclusive." - Eco-Friendly Materials: Organic cotton, recycled polyester. - Inclusive Sizing: Expanded range (XS-4XL), gender-neutral designs. - AI-Personalization: Tailored shopping recommendations. Marketing Strategy: - Influencer Partnerships: Mid-tier creators to enhance brand visibility. - Flash Sales & Limited Drops: Encouraging urgency-driven purchases. - Sustainability Storytelling: Factory insights to improve transparency. - Community Events: "Swap & Style" pop-ups to boost loyalty. - Website Optimization: Reducing bounce rate (currently 65%). Budget Allocation (₹5 Cr): - Influencers & Social Media: ₹1.5 Cr (30%) - Product Quality Improvement: ₹1 Cr (20%) - AI-Personalization & Digital Ads: ₹1.25 Cr (25%) - Community Events & Website Enhancement: ₹1.25 Cr (25%) Creative Element: #TrendTideTransformation Instagram Reel Challenge—users showcase their fashion glow-up using TrendTide apparel. Outcome Goal: Increase engagement from 1.2% → 3%, rebuild trust, and regain market share in India’s fast fashion sector.

Mitesh Patel

More by  Utkarsh Kumar

MindBloom Product: "Digital Detox Den"

The "Digital Detox Den" is a physical, smart-tech enabled pod designed to provide a dedicated, distraction-free space for individuals to disconnect from their digital devices and engage in restorative activities. It's not just a quiet room; it's an immersive environment crafted to gently guide users away from digital overload.

How to Instantly Beat Brain Fog and Get Laser Focus

Blog Topic: How to Instantly Beat Brain Fog and Get Laser Focus --- Meta Description: Struggling with brain fog? Discover how ClarityMist helps you refresh your focus and clear mental clutter in seconds.