TideTurners Brief
TideTurners Brief
TrendTide Clothing Co. is a D2C fashion brand facing digital stagnation — marked by a 12.5% drop in Instagram followers, only 1.2% engagement, and ~45% customer churn. To reposition TrendTide for Gen Z and Millennial consumers, this strategy introduces the #TideTurners campaign, built on the brand’s renewed USP: “Fast fashion that’s fast, fair, and future-ready.” The plan includes influencer-led Reels, AR-powered campus activations, a gamified loyalty system, and a viral UGC challenge titled #TideMirror. Backed by a full BCG Matrix and competitive analysis, the campaign focuses on platform-native storytelling and sustained digital loyalty. Budget Allocation (₹5 Cr): ₹1.5 Cr – Influencer marketing (60–100 creators) ₹1.0 Cr – Campus Labs (20+ colleges, AR setup) ₹1.0 Cr – Loyalty & app gamification system ₹0.75 Cr – Reels, AR filter, and video production ₹0.75 Cr – Sustainable packaging and PR storytelling This pitch aims to drive revenue growth from ₹20 Cr to ₹25 Cr, double app retention, and signific
Samihan Tyagi
Project Claps
No claps yet. Be the first to clap for this project!
Project Documents
View and download project files
TideTurners Campaign Brief
PDF Document
Discussion
Please log in to join the discussion.