Project Overview
Most e-commerce platforms today focus on maximizing product range, but that often leaves users feeling lost in cluttered interfaces, uninspired visuals, and overwhelming navigation. PenguCart was born to fix that.
Itâs designed for young, trend-driven users who want to shop effortlessly and discover curated deals in a cozy, friendly interface. Using a penguin as a mascot, the brand adds character, emotional warmth, and playful interactionâturning the mundane act of browsing into a delightful experience.
PenguCart stands out by blending:
Minimalist onboarding (simple OTP flow, no distractions),
Cute, consistent illustrations that humanize the interface,
Visually organized product cards with strong categorization (lipsticks, perfumes, influencer picks),
And a brand identity thatâs bold, cute, and confidence-inspiringâlike shopping with a stylish best friend.
This project focuses on making e-commerce feel emotionally engaging, not just functional.
Project Features
Login/signup with email and OTP verification, minimizing friction for new users.
Homepage with Categorized Deals
Prompts users with a hint (âHinted search textâ) for smoother discovery and reduced search friction.
Product Cards with Quick Visuals
Clear product thumbnails, price tags, and names to support fast decisions.
Project Collaborators
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Project Videos
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Project Documents
PenguCart_ E-Commerce UI_UX Case Study
PDF
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