Project

Viral Content Calendar for Fashion Startup

Account followers increased from 2,100 to 5,400 in 30 days through organic content.
🌱 Early Work
74 views #Content Strategy #Instagram Growth #Gen Z Marketing
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Project Overview

Designed a 30-day Instagram content calendar for a Gen Z-focused fashion brand. Mapped out themes, trending audios, reel ideas, and caption templates for storytelling.

Integrated meme marketing, product usage videos, influencer reposts, and behind-the-scenes stories. Focused on engagement first, then subtly integrated CTAs.

Campaign resulted in 3 viral reels (10k+ views) and 2.3x growth in account reach.

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