Influencer Marketing Campaign

Tanya Bansal, a Marketing Manager at HCL, led an influencer marketing campaign aimed at promoting a new product for the brand. The campaign I was designed to tap into the influencers following to create authentic and organic content that resonated with the target audience. Tanya’s approach involved researching potential influencers who aligned with the brand’s values, as well as crafting tailored content strategies for each influencer to ensure maximum engagement and reach. The campaign also focused on measuring ROI by tracking the success of posts, stories, and other influencer-driven content across social media platforms. Tanya worked closely with the influencers to ensure content I was engaging and provided measurable results. Through this campaign, Tanya I was able to increase brand visibility and foster stronger connections with the audience, ultimately driving higher product sales.