Tanya Bansal
Passionate about digital storytelling for brands.
✨ My Journey So Far
2020 – PGPM - SP Jain Institute
Completed a Post Graduate Program in Marketing with a focus on brand strategy and digital media.
2022 – Digital Marketing Specialization
Specialized in digital marketing tactics including paid ads, SEO, and content marketing.
2023 – Influencer Marketing Campaign
Developed a strategy to collaborate with influencers for a brand awareness campaign.
2023 – Email Marketing Optimization
Optimized email campaigns to increase open rates and user engagement.
🧩 Proof of Work
Influencer Marketing Campaign
Tanya Bansal, a Marketing Manager at HCL, led an influencer marketing campaign aimed at promoting a new product for the brand. The campaign I was designed to tap into the influencers following to create authentic and organic content that resonated with the target audience. Tanya’s approach involved researching potential influencers who aligned with the brand’s values, as well as crafting tailored content strategies for each influencer to ensure maximum engagement and reach. The campaign also focused on measuring ROI by tracking the success of posts, stories, and other influencer-driven content across social media platforms. Tanya worked closely with the influencers to ensure content I was engaging and provided measurable results. Through this campaign, Tanya I was able to increase brand visibility and foster stronger connections with the audience, ultimately driving higher product sales.
Read more →Email Marketing Optimization
Tanya Bansal worked on optimizing email marketing campaigns for HCL, focusing on improving open rates, click-through rates, and overall engagement. The optimization process involved analyzing user behavior and segmenting email lists to deliver personalized content to different customer groups. Tanya utilized A/B testing to determine the most effective subject lines, copy, and call-to-action (CTA) placements to enhance campaign performance. By refining the email templates, optimizing sending times, and continuously analyzing the data from each campaign, Tanya I was able to increase user engagement significantly. The project also included tracking customer interactions with the emails to understand their preferences and tailor future campaigns accordingly. Tanya’s efforts led to more efficient email marketing, increased conversions, and better customer retention for HCL.
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