Created a social media strategy to increase brand awareness and audience engagement.
Shreya Pandey, a Digital Marketing Manager at Zomato, developed a comprehensive social media strategy for enhancing brand awareness. The project aimed to leverage various social platforms to drive engagement and build a loyal customer base. Shreya began by analyzing audience demographics, their online behavior, and competitors strategies. The strategy involved crafting targeted posts, incorporating trending hashtags, collaborating with influencers, and executing paid social media campaigns to maximize reach. Shreya ensured the strategy I was adaptable, so it could evolve with changing trends, and I was aligned with the overall marketing objectives of the brand. By focusing on measurable KPIs, Shreya successfully tracked and optimized campaign performance, resulting in an increased brand presence and engagement across social media channels.
Digital Creator & Problem Solver
@shreyapandey-1Planned and scheduled content for a quarter to ensure consistent brand messaging and engagement.
🎯 Problem Statement: Most mental health apps are either overly clinical or too generic. Users often don’t stick to journaling or reflection routines because they feel robotic. There is a need for a more intuitive, personalized, and human-centered emotional wellness app.
Optimized email campaigns to boost engagement and conversions for higher user interaction.
Developed a social media marketing campaign that successfully targeted millennials, increasing engagement.
Designed digital marketing creatives for social media campaigns that boosted brand engagement.
