Shreya Pandey
Helping brands grow through targeted digital strategies.
✨ My Journey So Far
2014 – B.A. in Mass Communication – Delhi University
Studied communication theory, digital media, and marketing strategies.
2021 – Google Ads Certification
Gained expertise in setting up and optimizing Google Ads campaigns.
2021 – HubSpot Content Marketing Certification
Learned content creation strategies and inbound marketing techniques.
2023 – Social Media Strategy
Developed a strategy that increased brand engagement by 50%.
2023 – Content Calendar Planning
Created a strategic content plan for a full quarter for product campaigns.
🧩 Proof of Work
MoodMate – Emotional Wellness Tracker
🌟 Project Goal:
Design a mobile-first UI/UX experience that helps users track their emotional well-being through daily check-ins, mood patterns, and reflective prompts — in a visually soothing and engaging interface.
📌 Key Features to Design:
Onboarding Flow
Personalized with a calming aesthetic
Asks how the user currently feels, their preferences for mood tracking (emojis, journaling, etc.)
Daily Mood Tracker
Emoji slider or sentiment graph
Option to write or voice-record feelings
Mood History Dashboard
Weekly/monthly mood visualization (line chart, color-coded mood calendar)
Insights on triggers (correlate with notes/tags)
AI-Powered Journal Prompts
Custom prompts based on mood history
Micro-reflection cards
Soothing Design System
Soft gradients, serif typography, minimalistic layouts
Accessibility-first design (color contrast, dyslexia-friendly fonts)
Dark Mode with Circadian Rhythm Themes
Switches themes based on time of day
Social Media Strategy
Shreya Pandey, a Digital Marketing Manager at Zomato, developed a comprehensive social media strategy for enhancing brand awareness. The project aimed to leverage various social platforms to drive engagement and build a loyal customer base. Shreya began by analyzing audience demographics, their online behavior, and competitors strategies. The strategy involved crafting targeted posts, incorporating trending hashtags, collaborating with influencers, and executing paid social media campaigns to maximize reach. Shreya ensured the strategy I was adaptable, so it could evolve with changing trends, and I was aligned with the overall marketing objectives of the brand. By focusing on measurable KPIs, Shreya successfully tracked and optimized campaign performance, resulting in an increased brand presence and engagement across social media channels.
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Content Calendar Planning
For this project, Shreya Pandey developed a detailed content calendar for a brand’s social media presence. The objective I was to ensure consistent and timely content delivery that resonated with the target audience and supported the brand’s broader marketing goals. Shreya worked with the content team to plan posts across various platforms like Instagram, Facebook, and Twitter. The calendar included a mix of promotional, educational, and entertaining content, with specific posting schedules to maintain audience engagement. Shreya also coordinated with influencers and stakeholders to ensure all content I was aligned with the brand voice. This proactive approach helped the brand maintain a consistent and strategic presence online, contributing to increased follower engagement and brand loyalty over time.
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