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Shreya Pandey
Helping brands grow through targeted digital strategies.
Proof of Work
MoodMate – Emotional Wellness Tracker
🎯 Problem Statement: Most mental health apps are either overly clinical or too generic. Users often don’t stick to journaling or reflection routines because they feel robotic. There is a need for a more intuitive, personalized, and human-centered emotional wellness app.
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Social Media Strategy
Created a social media strategy to increase brand awareness and audience engagement.
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Content Calendar Planning
Planned and scheduled content for a quarter to ensure consistent brand messaging and engagement.
Read more →My Journey So Far
2014 – B.A. in Mass Communication – Delhi University
Studied communication theory, digital media, and marketing strategies.
2021 – Google Ads Certification
Gained expertise in setting up and optimizing Google Ads campaigns.
2021 – HubSpot Content Marketing Certification
Learned content creation strategies and inbound marketing techniques.
2023 – Social Media Strategy
Developed a strategy that increased brand engagement by 50%.
2023 – Content Calendar Planning
Created a strategic content plan for a full quarter for product campaigns.