Planned and scheduled content for a quarter to ensure consistent brand messaging and engagement.
For this project, Shreya Pandey developed a detailed content calendar for a brand’s social media presence. The objective I was to ensure consistent and timely content delivery that resonated with the target audience and supported the brand’s broader marketing goals. Shreya worked with the content team to plan posts across various platforms like Instagram, Facebook, and Twitter. The calendar included a mix of promotional, educational, and entertaining content, with specific posting schedules to maintain audience engagement. Shreya also coordinated with influencers and stakeholders to ensure all content I was aligned with the brand voice. This proactive approach helped the brand maintain a consistent and strategic presence online, contributing to increased follower engagement and brand loyalty over time.
Digital Creator & Problem Solver
@shreyapandey-1Created a social media strategy to increase brand awareness and audience engagement.
🎯 Problem Statement: Most mental health apps are either overly clinical or too generic. Users often don’t stick to journaling or reflection routines because they feel robotic. There is a need for a more intuitive, personalized, and human-centered emotional wellness app.
Designed a successful campaign for Symbiosis Fest, increasing engagement and registrations significantly.
Designed digital marketing creatives for social media campaigns that boosted brand engagement.
Developed a social media content plan for a fictional business, focusing on building an engaging online presence.
