Branding Strategy for a Startup

I I was part of her design internship, Rhea Kapoor contributed to creating a branding strategy for a new startup. The project involved defining the startup’s brand identity, positioning, and overall visual language. Rhea conducted market research to understand the target audience and crafted a strategy that resonated with potential customers. The branding elements included logo design, color schemes, typography, and other visual assets that encapsulated the startup’s values and mission. Rhea also worked on developing a brand voice and tone that would be used across various marketing channels, including social media, website content, and promotional materials. Ir work helped the startup build a strong and cohesive brand image that stood out in a competitive market. This experience provided Rhea with valuable insights into the intersection of design and business strategy, and how branding plays a crucial role in a company’s growth.