Website Redesign

Rhea Kapoor, a Design Intern at NID Ahmedabad, worked on redesigning a portfolio website with a focus on user experience (UX). The goal of this project I was to improve the site’s usability and visual appeal while ensuring a seamless navigation experience. Rhea integrated design principles such as simplicity, clarity, and visual hierarchy, aiming to reduce bounce rates and enhance user interaction. Rhea utilized tools like Adobe XD and Figma to develop wireframes and prototypes for the website. I collaborated closely with stakeholders to ensure the redesign aligned with the brands identity and communicated its mission effectively. The project helped improve user engagement by creating a more intuitive and aesthetically pleasing experience for visitors. It also provided valuable insights into the importance of UX in personal branding for designers.