Conducted a UX audit for an insurance app, identifying pain points and offering design improvements to enhance navigation and performance.
In this project, I was tasked with auditing the user experience of an insurance app. The app had received feedback from users about its complexity, slow loading times, and poor navigation. My role was to perform a comprehensive UX audit to identify pain points and offer solutions for improvement. I started by conducting user interviews and reviewing analytics data to pinpoint friction areas in the user journey. I created detailed wireframes and flowcharts to visualize the issues and then proposed design solutions such as simplifying navigation, enhancing the claim submission process, and introducing a more visually appealing dashboard. I also suggested backend improvements like optimizing data retrieval to improve app performance. After the redesign was implemented, the app's performance improved, user retention rates increased, and the feedback from users became overwhelmingly positive. This project helped me refine my auditing skills and taught me how small design tweaks can lead to significant improvements in usability.
Digital Creator & Problem Solver
@rishikaagarwal-1