MindBloom Mental Wellness Campaign | Copywriting + Blog Strategy

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MindBloom Mental Wellness Campaign | Copywriting + Blog Strategy

A creative content campaign crafted for MindBloom Co. as part of the Write to Influence challenge. Includes rewritten product descriptions, multi-tone adaptations, and a blog post addressing Gen Z mental wellness.

Mohit Kumar Shah

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Project Overview

This complete campaign submission for the Write to Influence: Word-Slinger Showdown spans all three rounds of content creation for MindBloom Co., a mental wellness brand targeting Gen Z and Millennials. In Round 1, I rewrote two product descriptions to be emotionally resonant and benefit-focused, then adapted one paragraph into three distinct tones—Formal, Witty, and Gen Z—to show tone flexibility and audience targeting. In Round 2, I crafted a blog post titled “Turning Thoughts into Action”, integrating the MindBloom CBT Thought Record Workbook as a practical tool for mental clarity. The post follows a structured SEO format with H2 headings and a strong meta description. In Round 3, I identified the problem of digital burnout and developed a product solution called MindBloom Digital Pause—a mindful smartphone app that replaces mindless scrolling with micro-wellness prompts. I included voice-adapted explanations for a 5-year-old and a 50-year-old CEO, a reflection on tone-shifting strategy, and a visual prototype demonstrating calming UX design. Together, these pieces form a cohesive mental wellness content campaign that balances empathy, clarity, brand alignment, and strategic communication.

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Akaash Jaiswal

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Mohit Kumar Shah

Key Features

Tone-Adapted Copywriting

Developed formal, witty, and Gen Z versions of product messaging to target diverse audiences.

SEO-Optimized Blog Post

Wrote a 300-word blog post with H2 headings and meta description, integrating product storytelling and mental health value

Product Concept & Prototype

Created a full digital product (MindBloom Digital Pause) addressing digital burnout, complete with a visual prototype.

Audience-Specific Messaging

Wrote tailored explanations for both a 5-year-old and a CEO to demonstrate content flexibility and communication strategy.

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