Raghav Mehta
SEO Enthusiast | Content Strategist in the Making
✨ My Journey So Far
2023 – SEO Fundamentals – SEMrush Academy
Covered SEO basics, on-page techniques, SERP structure, and introduction to tools like SEMrush, Moz, and Google Search Console.
2023 – ContentLoop Agency | SEO & Content Marketing Intern
Worked on keyword research, blog writing, and backlink strategy for small business clients. Assisted in competitor analysis and updated website content based on SEO audits. Learned how to balance creativity with search visibility.
2023 – Ahrefs Blogging for Business
Focused on building blog content that drives traffic and conversions, understanding search intent, and keyword clustering for long-form content.
2021 – Delhi University – B.A. (Hons) English
Studied literature, communication, and media theory. Developed a keen interest in digital storytelling and organic marketing. Managed the college blog, hosted webinars on SEO basics, and freelanced as a content writer alongside academics.
🧩 Proof of Work
Keyword Strategy & Blog Optimization for DU Events Portal
Took charge of revamping the DU student events portal's blog section. Conducted a detailed keyword gap analysis, updated blog titles and headers, and built internal links to core pages. Created a calendar of content clusters targeting student searches like “internship fairs,” “literary events,” and “college fests.” Applied insights from Ahrefs and Google Trends to reduce content cannibalization.
Read more →
Content Series: “SEO for Students” LinkedIn Campaign
Created a 5-post content series on LinkedIn aimed at helping college students understand the basics of SEO and content writing. Each post broke down concepts like “how Google ranks pages,” “on-page vs off-page SEO,” and “freelance content writing tips.” Used carousels, infographics, and real-time examples to simplify SEO jargon. Series gained traction and collaboration requests.
Read more →🚀 What’s Next
📚 Books / Ideas That Shaped Me
Atomic Habits
— James Clear
Behind every SEO win is consistency. This book helped me build small, daily rituals—from checking search console to writing meta descriptions—that compound into big results.
Content Strategy for the Web
— Kristina Halvorson
This book shaped how I think about content not as words on a page, but as structured, purposeful assets. It taught me to build with intent—something that’s core to every campaign I create.
They Ask, You Answer
— Marcus Sheridan
This book reshaped how I see content—not just as traffic drivers but as trust builders. It taught me the power of answering real questions with clarity and strategy.