Ritesh Das
Scaling brands through digital innovation.
✨ My Journey So Far
2016 – PGDM in Marketing – MICA Ahmedabad
Completed PGDM in Marketing with a specialization in digital strategy and consumer behavior.
2021 – Meta Blueprint Certification
Acquired Meta Blueprint Certification for advanced advertising techniques.
2021 – Google Digital Marketing Certification
Completed foundational certification in digital marketing strategies and tools by Google.
2023 – Digital Ad Campaign
Led a targeted digital ad campaign for a new product launch, improving engagement by 40%.
2023 – Brand Positioning Strategy
Designed a strategy to reposition a top brand for stronger market appeal.
🧩 Proof of Work
Targeted Digital Ad Campaign
Ritesh Das, a Marketing Strategist at Byju’s, led a high-impact digital ad campaign for the launch of a new product. The campaign I was strategically designed to target a specific demographic based on user behavior, preferences, and location. Through a mix of paid social media ads on platforms like Facebook and Instagram, Ritesh utilized precise targeting techniques to reach potential customers and generate leads. The campaigns creative assets were tailored to align with the product’s core values and communicate its unique selling propositions effectively. Ritesh also leveraged analytics to track the campaign’s performance in real-time, optimizing the ads for better conversion rates. This project highlighted Riteshs expertise in digital marketing and his ability to scale brands through data-driven strategies. His results-focused approach helped the product gain significant traction, increasing awareness and driving sales.
Read more →Brand Positioning Strategy
In this project, Ritesh Das played a pivotal role in designing a comprehensive brand positioning strategy for one of the leading brands in the market. The goal I was to reframe the brands identity to resonate better with its target audience while addressing changing market trends and consumer needs. Ritesh conducted extensive market research to identify key consumer insights and competitor strategies. I then worked on repositioning the brand’s messaging, tone, and visual identity to ensure it communicated the right value propositions effectively. Additionally, he helped to develop a strategic marketing plan that would guide the brand’s future marketing initiatives. The project resulted in the brand establishing a more distinct position in the market, which contributed to an increase in customer loyalty and a stronger market presence. This strategic repositioning helped the brand connect better with its audience and reinforced its competitive advantage.
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