Aditi Mohanty
Senior UX Designer
Currently: E-commerce Checkout Optimization
✨ My Journey So Far
2017 – B.Des in Communication Design at Amity University
Completed a Bachelor's degree focusing on user experience and visual communication.
2022 – NN/g UX Certification
Completed professional certification in usability and UX principles.
2022 – Mobile Banking App Redesign
Led redesign for a mobile banking app.
2022 – E-commerce Checkout Optimization
Improved checkout UX to boost conversion rates.
🧩 Proof of Work
E-commerce Checkout Optimization
This project focused on optimizing the e-commerce checkout process for an online retail platform to reduce cart abandonment. By conducting user interviews, analyzing heatmaps, and studying analytics, I identified several friction points in the checkout flow, such as unnecessary steps, confusing form fields, and a lack of trust signals during payment processing. To improve the experience, I implemented a streamlined checkout process with fewer steps, added progress indicators, and introduced clearer calls to action. I also incorporated trust signals like security badges and payment options to reduce friction during checkout. I used Sketch and InVision to create wireframes and prototypes, and after usability testing, we saw a 15% reduction in cart abandonment. The final product delivered a smoother, more efficient shopping experience for users, increasing the platform's conversion rate by 12%.
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Mobile Banking App Redesign
As a Senior UX Designer, I led the redesign of a mobile banking app aimed at improving user engagement and accessibility for a diverse range of customers. The app originally had a cluttered interface and lacked key features that users wanted, such as easy access to transaction history, quick fund transfers, and customizable notifications. My approach was to simplify the user interface, streamline the user flow, and introduce key features based on user feedback and usability testing. I created wireframes and high-fidelity prototypes using Figma, incorporating principles from the NN/g UX Certification to ensure usability and accessibility. Additionally, I worked closely with developers to make sure the design was implemented seamlessly, resulting in a more user-friendly experience. The redesign received positive feedback from users, with a 20% increase in user retention within three months of launch.
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