Led the redesign of a mobile banking app to improve user engagement, accessibility, and overall user experience.
As a Senior UX Designer, I led the redesign of a mobile banking app aimed at improving user engagement and accessibility for a diverse range of customers. The app originally had a cluttered interface and lacked key features that users wanted, such as easy access to transaction history, quick fund transfers, and customizable notifications. My approach was to simplify the user interface, streamline the user flow, and introduce key features based on user feedback and usability testing. I created wireframes and high-fidelity prototypes using Figma, incorporating principles from the NN/g UX Certification to ensure usability and accessibility. Additionally, I worked closely with developers to make sure the design was implemented seamlessly, resulting in a more user-friendly experience. The redesign received positive feedback from users, with a 20% increase in user retention within three months of launch.
Designed the UI/UX for a college alumni networking app, enhancing alumni engagement through easy navigation, messaging features, and event listings.
Improved the UX for a blogging platform by designing an intuitive editor and enhancing the reading experience for users.
Revamped an e-commerce customer portal, improving usability and modernizing the design based on user feedback.
