Redesigned the e-commerce checkout process to reduce cart abandonment and improve conversion rates through usability improvements.
checkout_optimization_proof_of_work.pdf
View DocumentThis project focused on optimizing the e-commerce checkout process for an online retail platform to reduce cart abandonment. By conducting user interviews, analyzing heatmaps, and studying analytics, I identified several friction points in the checkout flow, such as unnecessary steps, confusing form fields, and a lack of trust signals during payment processing. To improve the experience, I implemented a streamlined checkout process with fewer steps, added progress indicators, and introduced clearer calls to action. I also incorporated trust signals like security badges and payment options to reduce friction during checkout. I used Sketch and InVision to create wireframes and prototypes, and after usability testing, we saw a 15% reduction in cart abandonment. The final product delivered a smoother, more efficient shopping experience for users, increasing the platform's conversion rate by 12%.
Conducted an accessibility audit for digital products, implementing improvements for WCAG compliance and inclusivity.
Designed the UI/UX for a college alumni networking app, enhancing alumni engagement through easy navigation, messaging features, and event listings.
Improved the UX for a blogging platform by designing an intuitive editor and enhancing the reading experience for users.
