Gaurav Patel
Content Strategist in Progress | Storytelling Enthusiast
✨ My Journey So Far
2023 – MadHive Creatives | Content Marketing Intern
Worked on end-to-end content planning for B2C clients in lifestyle and fashion. Drafted content calendars, coordinated with design teams, and optimized captions with trends and hooks. Helped boost weekly engagement by 27% across client accounts by running viral challenge-based content series.
2023 – Content Marketing Certification – HubSpot Academy
Covered content ideation, planning, storytelling, and promotion strategies. Applied frameworks like TOFU-MOFU-BOFU to real-world case studies during learning.
2023 – Copywriting Masterclass – Coursera (offered by University of Illinois)
Explored persuasive writing, storytelling hooks, and email marketing copy. Implemented techniques in internship and personal branding content on LinkedIn.
2022 – NMIMS Mumbai – BBA (Branding & Advertising)
Pursuing specialization in branding, media communication, and digital storytelling. Leading member of the content & PR team of the college marketing club. Writes blog columns and runs social media handles for internal events, exploring how voice, tone, and value drive engagement.
🧩 Proof of Work
Story-Driven Brand Campaign – "Humare Sheher Ki Kahani"
Co-led a college campaign for a local bookstore brand using emotional storytelling and user-generated content. Invited students to share personal stories tied to books and reading spaces in the city.
Used selected stories across posters, Instagram reels, and blog features. Campaign created a buzz in the student circle and earned local press coverage.
Viral Content Calendar for Fashion Startup
Designed a 30-day Instagram content calendar for a Gen Z-focused fashion brand. Mapped out themes, trending audios, reel ideas, and caption templates for storytelling.
Integrated meme marketing, product usage videos, influencer reposts, and behind-the-scenes stories. Focused on engagement first, then subtly integrated CTAs.
Campaign resulted in 3 viral reels (10k+ views) and 2.3x growth in account reach.