300+ story entries, 15k+ reach on campaign posts, and 10% uplift in footfall to the store in 2 weeks.
Story-Driven Brand Campaign.pdf
View DocumentCo-led a college campaign for a local bookstore brand using emotional storytelling and user-generated content. Invited students to share personal stories tied to books and reading spaces in the city.
Used selected stories across posters, Instagram reels, and blog features. Campaign created a buzz in the student circle and earned local press coverage.
Digital Creator & Problem Solver
@gauravpatel-110 Cafés, 10 Stories, and a Camera Full of Crumbs
Gained 4K+ new followers, 28% engagement rate, and 3X story view growth in the first month.
Helped the brand reach 1M+ cumulative views across platforms and increased their Instagram engagement rate from 1.8% to 4.5%.
