Reviving TrendTide: A Rs5 Crore Marketing Campaign

TrendTide Clothing Co. is tackling a 22% sales drop and low engagement with a bold Rs5 crore campaign: **#RevibeYourStyle**. Targeting Gen Z and Millennials, the strategy blends sustainability with fast fashion, using influencer reels, pop-up events, loyalty rewards, and flash sales. Backed by BCG