Brand & Creative Builder Award '26

ProofPath is a new brand for Brand & Creative Builder Award ’26 (New Brand Creation).

WHAT TO REVIEW

1. Live product site (home) — brand experience, dual audience (talent + hiring teams), waitlist, projects, proof system
2. Case study —https://proof-path-jade.vercel.app/case-study
3. GitHub repo — https://github.com/Dynamicsoumya/ProofPath

BRAND • Name: ProofPath (Proof + Path) • Tagline: From Skills to Work • Big idea: Proof > Promises • Campaign: No experience? Show your proof.

STRATEGY Problem: Freshers have skills/certificates but face “experience required.” Insight: They don’t lack skills — they lack credible proof. Audience: 18–26 students & early-career professionals in India (persona: Rahul, 22) Promise: We don’t guarantee a job — we create verified proof that helps earn the first opportunity.

APPLICATIONS (3+)

1. Website / landing
2. Mobile app screens (discover → progress → proof → opportunities)
3. Campaign + Proof Passport / physical touchpoints (in case study)

SETUP No login or credentials needed. Open the live site and /case-study in a browser.

AI DISCLOSURE AI was used for ideation/copy exploration. Final strategy, naming, identity, layouts, and creative execution were refined by the participant. Full disclosure is on the last page of the case study. Fonts: Space Grotesk + Inter (Google Fonts).