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Sneha S Paroj Kumar Nag Akash Jaiswal Chitrabanu T

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Campaign Brief

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Strategy Analysis Tasks

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Pitch Deck - TrendTide Marketing Strategy

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TideTurners Brief

TrendTide Clothing Co. is a D2C fashion brand facing digital stagnation — marked by a 12.5% drop in Instagram followers, only 1.2% engagement, and ~45% customer churn. To reposition TrendTide for Gen Z and Millennial consumers, this strategy introduces the #TideTurners campaign, built on the brand’s renewed USP: “Fast fashion that’s fast, fair, and future-ready.” The plan includes influencer-led Reels, AR-powered campus activations, a gamified loyalty system, and a viral UGC challenge titled #TideMirror. Backed by a full BCG Matrix and competitive analysis, the campaign focuses on platform-native storytelling and sustained digital loyalty. Budget Allocation (₹5 Cr): ₹1.5 Cr – Influencer marketing (60–100 creators) ₹1.0 Cr – Campus Labs (20+ colleges, AR setup) ₹1.0 Cr – Loyalty & app gamification system ₹0.75 Cr – Reels, AR filter, and video production ₹0.75 Cr – Sustainable packaging and PR storytelling This pitch aims to drive revenue growth from ₹20 Cr to ₹25 Cr, double app retention, and signific

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