Project Overview

Managed end-to-end Facebook Ads campaigns for a clothing e-commerce store, focusing on lookalike audiences and dynamic retargeting. Created ad copy that emphasized seasonal promotions and customer testimonials. Designed landing pages optimized for mobile traffic to improve conversion rates. Used A/B testing for headlines, visuals, and CTA buttons to improve ad performance continuously.

Project Claps

0 claps

No claps yet. Be the first to clap for this project!

Project Images

Discussion

Please log in to join the discussion.

Load More Comments

Similar Projects

MindBloom Co. Product Rewrites & Tone Adaptations

The Formal tone appeals to professionals or wellness buyers who prefer credibility and sophistication. The Witty tone connects with wellness seekers who enjoy humor with their mindfulness. The Gen Z tone is playful, bold, and social-media-friendly — perfect for younger audiences who crave relatable, vibe-checked wellness products.

Utkarsh Kumar

Empowering Student Branding through Digital Portfolios

I conducted a targeted campaign focused on increasing awareness about the importance of digital portfolios for students in all fields—be it tech, design, entrepreneurship, or content creation.

gayatri priyadarsini

TideTurners Brief

TrendTide Clothing Co. is a D2C fashion brand facing digital stagnation — marked by a 12.5% drop in Instagram followers, only 1.2% engagement, and ~45% customer churn. To reposition TrendTide for Gen Z and Millennial consumers, this strategy introduces the #TideTurners campaign, built on the brand’s renewed USP: “Fast fashion that’s fast, fair, and future-ready.” The plan includes influencer-led Reels, AR-powered campus activations, a gamified loyalty system, and a viral UGC challenge titled #TideMirror. Backed by a full BCG Matrix and competitive analysis, the campaign focuses on platform-native storytelling and sustained digital loyalty. Budget Allocation (₹5 Cr): ₹1.5 Cr – Influencer marketing (60–100 creators) ₹1.0 Cr – Campus Labs (20+ colleges, AR setup) ₹1.0 Cr – Loyalty & app gamification system ₹0.75 Cr – Reels, AR filter, and video production ₹0.75 Cr – Sustainable packaging and PR storytelling This pitch aims to drive revenue growth from ₹20 Cr to ₹25 Cr, double app retention, and signific

Samihan Tyagi

More by  Manish Rathi

Google Ads & Analytics Strategy for Local Bakery

Helped increase online orders by 40%, and the bakery’s ad budget efficiency improved with a 3x ROAS.