Conversion Copy for Robotics Startup Landing Page

This project was my first professional opportunity to merge my technical background with persuasive writing. A robotics startup approached me to help them simplify and sell their complex automation solution to small-scale manufacturers. They had a technically sound product—but their landing page wasn’t converting. My job was to fix that.

I started with research: I conducted short interviews with their sales team, read through past client feedback, and reviewed competitor pages. Using this insight, I restructured their entire landing page—from headline to CTA—based on the AIDA (Attention-Interest-Desire-Action) copy framework. I rewrote the hero section to speak directly to the pain points of factory managers, used customer quotes for credibility, and added benefit-driven subheadings to maintain flow and curiosity.

The biggest impact came from A/B testing two headline variants. One focused on tech specs, the other on time and cost savings. Unsurprisingly, the second outperformed. We also rewrote the CTA buttons from generic “Learn More” to action-focused phrases like “See How Much You’ll Save.”

Within a month of the new copy going live, the startup saw a 25% increase in signups and a noticeable drop in bounce rate. This project showed me how a shift in words—paired with the right structure—can unlock real business value.