E-commerce Data Analysis

About the Project

Simran Kaur applied her expertise in analytics to conduct a comprehensive data-driven analysis aimed at optimizing e-commerce product pricing. By leveraging data from Flipkart’s platform, she examined product performance, competitor pricing, and customer behavior patterns. The project identified key pricing strategies that allowed for better alignment with market demand and enhanced product visibility. The analysis led to actionable recommendations on price adjustments that helped the company improve its profit margins while maintaining competitive pricing in the market. Simrans work demonstrated her ability to harness big data to drive business decisions and maximize revenue generation in the e-commerce sector.