Customer Sentiment Analysis

About the Project

Simran Kaur, a Marketing Analyst at Flipkart with a background in Chandigarh University, led a project focused on analyzing customer sentiment data to enhance marketing strategies. The project utilized advanced analytics tools, including Google Analytics, to interpret vast amounts of customer feedback from various touchpoints such as reviews, social media, and surveys. By examining sentiment trends, Simran identified areas where customer satisfaction could be improved and provided actionable insights for brand messaging and targeted campaigns. The analysis helped the company optimize its customer engagement efforts and improve customer loyalty.