Simran Kaur
Helping brands understand market dynamics through analytics.
✨ My Journey So Far
2019 – MBA - Marketing, Chandigarh University
Completed her MBA specializing in Marketing with strong emphasis on data analytics and strategy.
2022 – Google Analytics Certified
Gained expertise in web analytics and audience behavior tracking.
2023 – Customer Sentiment Analysis
Analyzed sentiment data from customer reviews to refine marketing strategies.
2023 – E-commerce Data Analysis
Conducted data-driven research to optimize product pricing and enhance sales in online platforms.
🧩 Proof of Work
Customer Sentiment Analysis
Simran Kaur, a Marketing Analyst at Flipkart with a background in Chandigarh University, led a project focused on analyzing customer sentiment data to enhance marketing strategies. The project utilized advanced analytics tools, including Google Analytics, to interpret vast amounts of customer feedback from various touchpoints such as reviews, social media, and surveys. By examining sentiment trends, Simran identified areas where customer satisfaction could be improved and provided actionable insights for brand messaging and targeted campaigns. The analysis helped the company optimize its customer engagement efforts and improve customer loyalty.
Read more →E-commerce Data Analysis
Simran Kaur applied her expertise in analytics to conduct a comprehensive data-driven analysis aimed at optimizing e-commerce product pricing. By leveraging data from Flipkart’s platform, she examined product performance, competitor pricing, and customer behavior patterns. The project identified key pricing strategies that allowed for better alignment with market demand and enhanced product visibility. The analysis led to actionable recommendations on price adjustments that helped the company improve its profit margins while maintaining competitive pricing in the market. Simrans work demonstrated her ability to harness big data to drive business decisions and maximize revenue generation in the e-commerce sector.
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