Fashion ReVibe – Combines “revitalize” with the youthful “vibe” of your audience.

Fashion ReVibe – Combines “revitalize” with the youthful “vibe” of your audience.
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Fashion ReVibe – Combines “revitalize” with the youthful “vibe” of your audience.

Fashion ReVibe breathes new life into TrendTide’s fast fashion brand by blending sustainability, inclusivity, and digital-first strategies tailored for Gen Z and Millennials. Anchored in data-driven insights, the campaign includes influencer-driven Instagram Reels, community-driven “StyleSwap” pop-ups, an AI-powered style quiz, and limited-edition drops—all designed to re-engage a youth-driven audience. By addressing key consumer demands—sustainable materials (30%), inclusive sizing (25%), and authentic, interactive content—the project aims to increase Instagram engagement to 4%, reduce churn to 35%, and boost online sales by ₹1–1.4 crore, revitalizing TrendTide’s brand for a more ethical and vibrant future.

Marketing Strategy

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One-Page Campaign Brief and Budget Breakdown

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_Strategic Analysis Tasks_compressed

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TideTrend Pitch Deck_compressed

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TrendTide GreenStyle Challenge Instagram Reel Mockup

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