This article explores how finfluencers are making finance go viral, and how analytics fuels their reach, relevance, and reliability.
About the Project
The world of personal finance is undergoing a digital transformation and India is at its epicentre. Finfluencer or a financial influencer who uses Instagram reels, YouTube shorts, or tweet threads to explain personal finance, SIPs, tax-saving hacks, and the stock market to millions. But behind the content’s charm and simplicity lies a powerful driver known as data analytics.
