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Pakhala Divas Creative Campaign for Shohala Ana Laalquila

Designed a culturally rich and visually engaging social media post for Shohala Ana Laalquila, celebrating Pakhala Divas, a day dedicated to Odisha’s traditional fermented rice dish. The creative merges the essence of Odia and Bengali cuisines, in line with the brand's identity, and was tailored for audience engagement during a regional food festival.

About the Project

This project aimed to craft a visually compelling and culturally rooted promotional post for Shohala Ana Laalquila on the occasion of Pakhala Divas. The artwork features a central bowl of Pakhala surrounded by traditional Odia side dishes, arranged on banana leaves to evoke authenticity and nostalgia. The design overlays the food arrangement on the map of Odisha, symbolizing regional pride. Typography, color palette, and layout were chosen to reflect warmth, tradition, and celebration. The branding of BNI and HRAO was incorporated to highlight partnerships, while the location and contact information were clearly positioned for easy access. The goal was to promote the celebration at their outlet near KIIT Square, Patia, and drive footfall by highlighting the culinary theme.

Created by

Kalpana Nayak Motion Graphics designer

Digital Creator & Problem Solver

@kalpananayak8199

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