PulseDeck is an intuitive and dynamic dashboard designed specifically for creators like Arjun, a full-time YouTuber and Instagram Educator, who often struggle to make sense of overwhelming raw data. Traditional analytics platforms can be difficult to navigate, offering more information than is actionable. PulseDeck aims to solve this problem by offering a streamlined, insightful view of what content works best and why, providing an engaging yet simple interface to track and analyze performance.
The core of PulseDeck is its Engagement Map, which allows creators to quickly identify patterns and trends in their content. Key features include the Story vs Reel Tracker and an Emotion-Based Reaction Graph, which help visualize how different formats and content styles resonate with followers. PulseDeck’s unique design focuses on simplicity and ease of use, ensuring that creators can focus on creating without being bogged down by complicated data sets.
PulseDeck supports a dual-mode design for seamless use in both Day and Night settings. The Day Mode features a vibrant electric coral with white accents, providing a fresh, energetic feel, while the Night Mode uses dark purple with mint highlights to reduce eye strain during late-night content reviews.
The Wireframe includes:
Overview: Quick insights from the Engagement Map for a high-level view of content performance.
Deep Dive: Detailed analysis segmented by content format, follower demographics, and emotional engagement through heatmaps.
High-Fidelity Touches: Animated graphs and drag-to-filter time series provide an interactive, hands-on experience for creators.
PulseDeck stands out with its AI nudges like "Try more carousel posts on weekdays," providing creators actionable recommendations based on their engagement data. The platform also introduces Emojified data labels such as “🔥 Trending” and “📉 Cold Post” to make the data both fun and easy to understand.
This project helps creators move beyond static metrics and empowers them with intuitive tools to continually optimize their content strategy, enabling them to make informed, data-driven decisions.
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